Transmedia Assemble

The most common form of media use to be ‘static media’ where the channel it was created in remains unchanged and disconnected from any other form.

Transmedia is described by Henry Jenkins as a storytelling process where integral elements of a fiction are dispersed systemically across multiple channels with the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.” This form of media allows the story to transcend its original format. Marvel Publishing Inc. Is one of few publishing companies specialising in comics that has impacted on the world.





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