change is coming

Climate change a major issue that no doubt will have a large impact on our lives and the lives of future generations is the subject of heated and ongoing debate for example Tony Abbot has continued to reject the thought that climate change is an issue or that its even happening, this views often strongly combated by opposing parties during campaigns.

Saying this all we know of climate change is what the media has told us (unless of course you are apart of the various teams researching its effects) and so apart from noting change in the weather and minimal things as such we cannot grasp its complexity, and so without the information provided to us we can do little to have a proper argument for or against it.

When reporting on things such as global warming journalists require to do so with relevant scientific facts and information to support it although many go the opposite and report against it claiming the ‘issue’ to be false or at times are forced to go against what they believe is true or ethically right in order to give the audience what they want in order to compete with other stories and journalists one such being the blogosphere. The blogosphere has opened a separate domain where anyone can blog about and report information/ fact or opinions open to the public which is becoming an increasingly popular source of information especially for those looking for sources that back up their own ideas.

Global warming and climate change is an issue that threatens not only our future but also the future of generation to come and requires us to think about it globally and act cooperatively as a unit in order to do anything that may change it.

Ward, B 2009, ‘Journalism ethics and climate change reporting in a period of intense media uncertainty’, Ethics in science and environmental politics, vol. 9, pp. 13-15.


NASA Global Climate Change, Evidence: climate change: how do we know?, University of California, United States, viewed 9 October 2014, <;


who counts in global news? – media ownership

The media in today’s society has become a business where organisations are more concentrated on making a profit than reporting the truth. Although we have access to countless sources through the use of Internet it doesn’t mean we always go looking for the truth and for those who don’t look for it often don’t question what is shown to them through the news.

The concentrated ownership of media has resulted in getting the same side of the story from many different sources often showing stories or news relevant to the success of those controlling the media such as Rupert Murdoch. This is especially worrying as the global media industry has immense power in terms of what new is covered outside of Australia and what is shown to us resulting in the ease to manipulate or leave out vital information and truths that could shape out views and ideas as the public opinion, as well as this the media often relies on showing the spectacle to create a buzz and hype in order to gain more views.

Because of this as the public we must be extremely cautious about what we choose to believe and should work to finding the truth of what makes these claims valid questioning the variety of views shown, any cultural bias we may have, backgrounds of interviewees and those showing the news and many other contributing factors that may effect the story shown to us.

Sherlock VS Elementary

Today the world is oversaturated with reboots, sequels and updates of various movies, TV shows and book, and Sherlock Holmes written by Sir Arthur Conan Doyle is no exception to this as it has been re-launched, recreated and adapted multiple times in multiple formats.

And so we have the contemporary rendition of the world’s greatest detective, meshing the use of modern technology with two Sherlock’s from two different worlds; the UKs BBC Sherlock Created by Stephen Moffat and Mark Gatiss in 2010 set in modern day London and Americas Elementary created by Robert Doherty set in modern day new york.


Straight away you can see the two shows have dramatic differences in casting, their personality traits, location and the drama culture each series follows. BBC Sherlock series portrays the traditional mystery genre depicted in past Sherlock and UK dramas with slow intense developing plots, whereas it’s American counterpart Elementary has followed a police procedural drama format.

The CBS Sherlock played by Johnny Lee Miller who rarely takes on private cases, for the most part works as part of a team. And although is abrasive at times, he is constantly called out on his behavior, and pushed back in line, which is very much like most American crime drams.

Not only is this but he is continuously being ‘fixed’ or finds the need to conform to reflect the attitudes accepted in their society, this is very unlike BBC Sherlock played by Benedict Cumberbatch who not only does as he pleases regardless warnings receive from authority and mostly takes on private cases he also shows a displayed of lack of care & willingness to change or lead any form of ‘normal life’, (after all where’s the fun in that). The BBC Sherlock is also a virgin and as US drama almost always implements sexual relations or tension this would not translate well and so we have millers Sherlock who is sexually active.

Where Cumberbatche’s Sherlock is cold, distant and in general insulting and sarcastic to all, millers Sherlock although just as insulting at time though not as sarcastic as its not as accepted in American culture, and is overall a far warmer character than we are use to, allowing the audience to empathies and somewhat relate to him.

Along with the character change in Sherlock we have Americas Watson by Lucy Liu, which adds gender and cultural diversity, as well as the English gender reversed Jamie Moriarty/ Irene Adler played by Natalie. The UK characters although they hold true to the original characters to some extent would not be effective amongst the American audience. Along with having Joan Watson, Jamie Moriarty ads a dramatic plot twist common in all American drams.

As BBC Sherlock follows the original plot and characters in the books it can be seen as tribute and is well accepted as a reflection of British history in the UK although in order to be accepted in the US it was necessary to undergo such changes so that it may adapt to their culture in drama.

Comedy in Translation

Although many of the films and television shows we watch may be American or at least Americanized, due to the growing diversity in competition in the film industry especially when it comes to comedy. It is evident that culture shapes comedy and so humor doesn’t always translate from one country to another affecting its success, and must be adapted so it will suit the values and humor of the culture so that it may be more relatable and accepted.


American Kath and Kim (right) and the Australian Kath and Kim (left)

American Kath and Kim (right) and the Australian Kath and Kim (left)

This is seen in Kath and Kim, originally made in Australia. Kath and Kim was a success in both the Australia and the UK and was a minor success in the US. The large success it had in the UK and Australia may have been due to the shared cultures we have. In response to this success NBC created the American adaptation in 2008 order to adjust the characters, actors, language and references so that it would suit their culture, however the series was canceled after only 17 episodes.


Although the adaptions were made to suit the US audience the storyline Kath and Kim followed simply didn’t suit the television culture that most American shows followed and so was lost on them. Gone were the ‘derro’ Kath and Kim of Australia who delusional themselves time after time into thinking that they were high class women who so obviously weren’t and in come the glamorized American Kath and Kim, as Kim pranced around in crop tops sticking out her non existent tummy pretending to have a muffin top and Kath who tried to have the audience believe she was lower class pretending to be upper class when in reality she was pretty much was living a glamorous life.

Although this isn’t to say that all adaptions fail for example ugly Betty has about 20 adaptions across the world all successful as they have each had not only the characters, actors, language and references adapted but also had the story line tweaked to suit the culture.


In order to have a comedy show translated to suit the intended culture it must suit all aspects and adapt both things such as characters all the way to the plot itself such as ugly betty did. Changing the plot may not seem as important after all it’s what made said show a success right? But like shown in Kath and Kim it will not always be received well amongst the audience.

new media capitols

“Media capitals, then, are sites of mediation, locations where complex forces and flows interact…they are places where things come together and, consequently, where the generation and circulation of new mass culture forms become possible” (Curtin, 2003).

New media capitals are places where the creation of new mass culture is possible due to globalisation providing and easy path in which to interact and exchange. With this emergence of new media there has been a vast growth in competition amongst these capitols as they broaden their reach and increase their audience. Not only this but just as Asian capitols has been having a growing impact on our media the western world has also had great influence on other media capitals such as japan and Hong Kong.

Because of this they have begun to drift from the normal culture displayed in their media and as such has reflected upon their society and created shift and change amongst cultural aspects such as traditions and norms especially among the younger generation.

In an attempt to stay on top western capitols continue to try to overpower new emerging media capitols so that they may continue to be significant.



Curtin, M 2003, ‘Media Capital : Towards the Study of Spatial Flows’, International Journal of Cultural Studies, vol. 6, pp. 202–228.

global film industries

When thinking of the film industry most think of Hollywood the home of the stars with their flashing lights and dramatic flair but it is not the worlds leading film industry.

As globalisation continues to push on the Asian film market has been rapidly increasing and may surprise some to know that Bollywood India is now the largest film industry in the world surpassing Americas Hollywood, and produces over a thousand films every year.

This growth of Bollywood and other Asian film industries has caused a shift in culture and has begun to cause influence between western and eastern cultures for example pride and prejudice was influenced by Bollywood and action and horror movies produced by Hollywood have begun to adopt Japanese movie culture into their films and this is clearly a product of globalisation.

Along with Bollywood, Nigeria’s Nollywood is the worlds third largest film industry. Although unlike Hollywood and Bollywood, Nollywood is made with much smaller budgets and promote their nation and culture to the world and thus capturing the global audience.

As globalisation continues to promote and create easier ways to access foreign media and trade more and more global film industries will spread and rise above industries such as Hollywood.

internationalising education


Whenever one thinks of international exchange students and programs you think of the excitement of entering and experiencing a new culture, mingling with different people and making new friends and hopefully learning a thing or two about the world outside your home country. But what lies behind this image and idea we have? Is it all as it seems?

With the growing influence of globalization international education and exchange programs have become increasingly popular and as such has become one of Australia’s leading industries. Being one of Australia’s largest industries we tend to view exchange students as a source of income rather than students, so when an article surfaced reporting violent attack on Indian students in Australia the media immediately emphasizes the money lost and damage done to our reputation rather than focusing on the real issues, “The crisis has cost Australia billions of dollars and thousands of jobs”.

Aside from this as Marginson (2012) has said, “International education is not the rich intercultural experience it could be”. Australia constantly prides itself on its multicultural society and is often seen as one of the friendliest countries, so why is it that we as the locals are so reluctant to mingle with exchange students? Personally I have found that apart from being willing to make friends with exchange students I often become worried when it comes to group work, thinking they may not know the language well enough and leave me to do all the work.

In order for exchange students to feel more welcomed, accepted and enjoy their experience we must show cultural competence not only when in foreign countries but also when engaging with foreigners. We must be able to empathise, understand the difference in cultures and refrain from stereotyping and be willing to interact with foreign students.

Marginson, S. 2012. ‘Morphing a profit-making business into an intercultural experience: International education as self-formation’. Centre for the Study of Higher Education, University of Melbourne.