Manufacturing A Better Self


Social media in a way has created a fragmented media landscape and a shift in our understanding  and perception of online personas. In an internet and attention dependent society, it is not uncommon for many to tailor our content and ourselves so that we fit the standards of society and those we ourselves approve of and aspire to be.  with ever post, tweet and picture we are designing and creating a life that may not entirely be our own.

My video discussed the reality of manufacturing online personas and why we do it.


Citizen Journalism


This week in the lecture we focused on Citizen Journalism and how almost anyone is able to report news through various media platforms. Citizen journalism is continuing to change the way the media, journalism and the world works. It is allowing for everyday citizen voice and opinion to be heard.

As advances have been made in telecommunication in regards to smart phones, it has enabled the general public to report news at a rapid pace, even more so than most professional journalists and news teams.  This itself poses the question of what the future of news and journalism will look like.
Being a citizen journalist does not mean simply witnessing an event and mentioning it in passing to a friend. One must actively publish the information online, on a platform where the masses can reach and engage with it.

This form of journalism provides with an outsider’s view to a story that may otherwise be taken out of context depending on the agendas of mass corporation. When reading professionally published articles we are often wary of where they have gathered the information from. We demand sources, pictures and research.

Although at the same time citizen journalism is not without bias, and we must be wary that though posts reporting accidents or emergencies (fires and storm conditions) are for the most part reliable, readers should be warier of reports on events that require more knowledge, professionalism and credibility (i.e. political events) than the ‘reporter’ has.

Just Another Remix


Today we are in an age of constant remix. It is “defined as the act of rearranging, combining, editorialising, and adding originals to create something entirely new.”

Examples of this are everywhere in our day-to-day lives. They are our favourite DJ’s, our favourite childhood disney movies (adapted from the Brothers Grim Fairytales to appeal to children) and even our own thoughts and ideas are a remix of someone else’s. And while many argue that a remix of any kind is not original by any means, we must remember that creativity is developed through the inspiration often provided by others.

The question of authenticity in creating content in an ongoing argument when involving remixes. The video below is an example of remix culture.


Unlike what we would normally think of as a remix (music i.e. club music), the creators have taken the popular tv series ‘Game of Thrones’ and Gotye’s  song ‘Somebody that I use to know’ and have created a mash-up.

This mash-up to me, is a stroke of genius. The creators were able to create new content that either changed or allowed us to connect with the original content, finding humour in an otherwise serious show.


This meme I have created is another example of remix culture. By taking an image out of its original context and keeping familiar dialogue, I have been able to create a new message based of the inspiration given by the original source.

Remix culture is an important aspect of our lives whether we realise it or not. It assists us in developing ideas, gaining inspiration and collaborating. In reality as the  captain says ‘no escaping’ it and embracing the cultural shift will only present us with more diverse possibilities for future creative exploration,


Annotated bibliography

  1. The power of social media –

    In this video Daryl D’Souza talks about the power of defining and communicating a brand through social media. Even although my artefacts purpose is not with business it still helped me understand how to use social media to communicate and engage with a wider audience and create relationships with readers. D’Souza emphasises the potential of using real-time communication to reach a wider audience and meet the expectations of an audience.

    His talk also brings to light the importance of keeping an identity that works for you, rather than changing to ‘become all things to all people.’


  1. Faces of UOW –

    ‘Faces of UOW’ was my initial inspiration on what I was going to be focusing my digital artefact on and helped me redevelop my initial idea. Reading over their interviews and blog helped me understand how I wanted my digital artefact ‘places of UOW’ to be set out. Although my artefact will not exactly be able to be set out the same way (i.e. interviews) and the page didn’t help me in creating stories it did give me a rough outline of what I want it to be like.


  1. Transmedia storytelling – Henry Jenkins

    Henry Jenkins offers an interesting insight into the effective distribution of content. The information and work in ‘transmedia storytelling 101’ is important to my digital artefact as I am considering using more than one platform in order to communicate my messages and reach my audience.

    Jenkins explains that Transmedia storytelling “… represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified entertainment experience.” His work is a good starting point for me to build the foundations of my digital artefact on and will help me using and selecting the appropriate channels that will most benefit my project and learning experience.


  1. Humans of New York –

    Like the Faces of UOW Facebook page, the Humans of New York blog is another example and baseline of the type of channel I wish to emulate. They both feature characters and interesting stories accompanied by photographs of their topic. Through reading their stories and researching how they set out their stories I have been able to get a better understanding of how I am to go about my artefact.

    Through using this website as a reference point for my digital artefact I will be able to stay on topic.


  1. Web writing 101 –

    This source provides a number of tips and information on creative writing and developing creative ideas. Although I am not looking to write a novel, I am looking to develop compelling and relatable stories in which my audience can engage with.

    Web readers have short attention spans so it is important to make my content more concise. Web readers are usually after specific information so the challenge is keeping them interested part the introduction. This site provides tips on how to write for an online audience by appropriately setting out paragraphs and ensuring the correct language and jargon is used.


  1. How to be funny –

    This article discusses the numerous ways to interact with an audience. It also provides tips on how to keep the audience interested through your writing by incorporating humour throughout your content. This will be extremely relevant to my digital artefact as when I publish posts I will be aiming to have a strong entertainment factor in place, as it will incorporate thoughts all students have had at one point or another but never truly dwelled on them. Using these tips will be able to make my thoughts more relatable to the audience. Using humour will also assist in grabbing the attention of the audience.


  1. 52 Tips: How to Market on Instagram –

     Although I am not marketing a product or business, in a way I will be marketing my digital artefact so using ideas and tips from this site I will be able to reach a wider audience. I found this article extremely interesting especially since I am a marketing and advertising major, and found it helpful in developing ideas in how to use Instagram to connect and engage with an audience.

    This site also discusses how to integrate multiple channels and the use of hashtags in order to gain a following.


  1. The medium is the message –

    At the beginning of the semester we learnt the concept of ‘the medium is the message,’ this has been important through our entire learning process and even more so in the implementation of our artefacts.

    As it is such an important concept I thought it would be best to brush up on my knowledge in order to truly understand the concept and keep it in mind as I create my posts. It will also have helped me in deciding the platforms I was going to use to communicate my message (Facebook and Instagram).


  1. Writing process –

     This source provides interesting and helpful tips in proceeding with the writing process. It discusses tips in how to stay organised, how to plan and how to become more engaged with your subject of interest. As my project will be written based it is important that I both improve my writing skills and stay on top of schedule.

    Although my artefact won’t need as much detail as is shown in the video it still provides a good guideline for me to follow in order to reduce stress and make the overall process much easier.


  1. UOW student life –

    This was a great source for images of UOW. There is a large range of different sights of UOW shown on their Instagram and although I cannot use these photos, it did present me with ideas of possible locations and objects to photograph for my artefact. The pictures themselves do not pose many details on the location or the story taking place outside from the initial photograph.

    When I post images, I will be describing what the significance of the image is to assist the readers in understanding what I have posted and why.



Transmedia Assemble

The most common form of media use to be ‘static media’ where the channel it was created in remains unchanged and disconnected from any other form.

Transmedia is described by Henry Jenkins as a storytelling process where integral elements of a fiction are dispersed systemically across multiple channels with the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.” This form of media allows the story to transcend its original format. Marvel Publishing Inc. Is one of few publishing companies specialising in comics that has impacted on the world.




The Creation of Youtube


Most people would not consider Youtube as a craft, but there is an undeniable talent in those who excel in making it large amongst the Youtube community!

There is more to becoming a Youtuber than just creating a channel, picking your niche and rolling with it. Becoming a Youtuber (especially if your looking to make it your career) requires commitment, patience and work. Each of those who are the top most subscribed Youtuber’s in the world have this title for a reason. They have perfected their brand and their work and continue to make improvements throughout the years.

There are a number of different Youtube types including

  • beauty
  • lifestyle
  • tutorials
  • gamers
  • comedy
  • new

to name a few.

Although there are many people starting youtube channels everyday, it is difficult to make a noticeable global impact and while some may be excited to hit 200 subscribers when comparing it to other Youtuber’s such as PewDiePie (real name Felix Kjellberg) a 26 year old gamer who has 44,126,277 subscribers and is the highest paid youtuber ($12 million p.a) it is fair to say you have a long way to go and much to learn.



At the end of every year Youtube itself celebrates the creativity, popular fads and it’s most celebrated and subscribed Youtuber’s through a production called ‘Youtube Rewind’ put together by Youtube and it’s Youtuber’s. This bring bring a number of creative personalities to develop a video reliving the most memorable moments of Youtube history.


Global Watchdogs

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Citizen journalism is usually found online. The continuously evolving nature of the internet has allowed for the emergence of new communication channels – blogs, podcast videos and social media.

Almost everyone today is online and almost everyone has a smart phone on them at all times. This ease in which we access to technology and means of communication allows the ability to spread information at any given time, thus the creation of citizen journalism.

Put simply, citizen journalism is when private individuals do essentially what professional reporters do – report information. The phenomenon has allowed the audience to become the producer, giving the public control over media and information. citizen journalism poses many pros and cons including:


  • They themselves are not influenced by anyone
  • Helps cover news that may have been missed
  • Creates a more participatory environment, whereby the audience can become more involved in the issues.
  • Helps get people engaged and interested in current issues, this in turn influences activism
  • Allows people to share different opinions or angles of a story, providing us more coverage


  • They have no professional training or experience in the field; this can impact on the quality of information gathered.
  • Citizen journalists may lack professional legitimacy paid journalists have
  • could create panic through sharing false info
  • publishers of the information could be bias and have their own agenda

All in all journalism of this kind should not pose a threat if done properly without bias. It also allows the public to keep a watchful eye on organisations, journalists and entities that may go against what may be considered wrong in the public eye. Having watchdogs or gatekeepers means that others are under more pressure to ensure their information is correct, unbiased and released quickly.