Today we are in an age of constant remix. It is “defined as the act of rearranging, combining, editorialising, and adding originals to create something entirely new.”
Examples of this are everywhere in our day-to-day lives. They are our favourite DJ’s, our favourite childhood disney movies (adapted from the Brothers Grim Fairytales to appeal to children) and even our own thoughts and ideas are a remix of someone else’s. And while many argue that a remix of any kind is not original by any means, we must remember that creativity is developed through the inspiration often provided by others.
The question of authenticity in creating content in an ongoing argument when involving remixes. The video below is an example of remix culture.
Unlike what we would normally think of as a remix (music i.e. club music), the creators have taken the popular tv series ‘Game of Thrones’ and Gotye’s song ‘Somebody that I use to know’ and have created a mash-up.
This mash-up to me, is a stroke of genius. The creators were able to create new content that either changed or allowed us to connect with the original content, finding humour in an otherwise serious show.
This meme I have created is another example of remix culture. By taking an image out of its original context and keeping familiar dialogue, I have been able to create a new message based of the inspiration given by the original source.
Remix culture is an important aspect of our lives whether we realise it or not. It assists us in developing ideas, gaining inspiration and collaborating. In reality as the captain says ‘no escaping’ it and embracing the cultural shift will only present us with more diverse possibilities for future creative exploration,